Manager Digital Acquisition

Job Purpose:

Ufone is looking for Manager Digital Acquisition to develop and implement Ufone’s Digital Sales Strategy and roadmap with the help of Senior Digital Acquisition Manager; while working with Digital Design team, Digital Marketing team and other stakeholders to: increase traffic on the Ufone website, increase the number of downloads for Ufone’s mobile app, improve overall social media footprint and increase sales for the digital unit.

Job Description:

• Develop strategy and roadmap for increasing traffic on Ufone corporate website. Ensure the roadmap is implemented in a timely manner.
• Develop strategy and roadmap for increasing downloads and usage of Ufone mobile app. Move customers from standard(USSD, SMS & other featured transactions) to smart transactions on the Ufone mobile application.
• Increase traffic on Ufone’s Social Media Platforms. Identify new areas of acquisition on the social media front, ensure Ufone’s presence and acquisition of followers on Social Media. Monitor consumer sentiment on social media and take necessary actions based on the dynamic nature of the “overall” sentiment.
• Increase Sales and usability of the overall digital footprint for Ufone while driving high quality traffic on digital media.

Job Specification:

• MBA / Bachelors in Computer Science/IT
• 5- 8 Years

Knowledge & Skills:

• Keeps abreast of the latest trends in the Digital World
• A good understanding of website and app development
• Good understanding of digital analytics

Position Status:

• Permanent - Manager