Email Marketing Specialist

Job Description

Responsible for creating email marketing campaigns to promote company’s services. Determines target audience, devises a campaign, and launches an email campaign to generate leads for the company.

Responsibilities

Create email marketing campaigns to promote company’s services

Ensure marketing message is conveyed clearly and delivered properly to prospects

Ensure messages are sent in proper form and template

Proofread emails for clarity, grammar, and spelling

Create database of emails for lead generation

Follow up on interested respondents

Include persuasive 'call-to-action' in advertisements and promotions

Track and analyze direct and interactive marketing campaigns

Requirements

Proven work experience as an Email Marketing Specialist

Candidate should have hands-on experience on related technologies and tools

Excellent written and copywriting skills

Good Communication Skills