Digital Analytics Web Implementation Specialist

Specific Responsibilities:

• Provide guidance for data integrity issues, ongoing maintenance, and data governance

• Partner with media agencies for digital campaign execution and analysis

• Maintain detailed documentation of data collection methods and dependencies

• Work closely with developers and Digital Analytics team to validate and maintain analytics and reporting for digital channels

• Work with key stakeholders to integrate analytics requirements, and updates into production cycles

• Architect and implement analytics solutions to meet data collection and reporting needs; perform quality assurance checks

• Conduct audits and troubleshoot tracking gaps to maintain data confidence and implement data standardization practices

• Participate in developing requirements for and the implementation of necessary analytics development in order to properly and accurately report on relevant KPIs

• Provide general troubleshooting assistance for analytics reporting and break fixes

• Support a data-driven culture by educating the organization on everyday uses of data as a resource

Skills/Requirements :

• 5+ years of experience leading Google Analytics implementations required

• Expert knowledge of GTM analytics development and tagging (DOM scraping, data layer and custom JavaScript deployment)

• Demonstrated commitment to creating and maintaining solution design documents Proficient knowledge of JavaScript, jQuery, and JavaScript Object Notation (JSON)

• A genuine interest and passion for marketing sciences and data’s ability to drive business insights Ability to work with cross-functional teams

• Keen attention to detail and thoroughness required