Brand Manager

Responsibilities:

• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

• Looking at the pricing of products and analysing the potential profitability

• Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery

• Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers

• Checking marketing copy

• Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines

• Monitoring product distribution and consumer reactions through focus groups and market research

• Co-coordinating the launch programme to external customers as well as employees.

Skills:

• Have an instinctive feeling about future product concepts

• Have good analytical skills

• Be a good listener, able to respond to results and consumer research

• Be an excellent communicator, both verbally and in writing

• Be able to work well with a wide range of people from different parts of the business

• Be a team leader, able to inspire others

• Be able to manage different projects at the same time

• Be energetic and passionate about their product speciality

• Be organised and methodical

• Be able to work well under pressure

• Have good presentation skills.