Duties and Accountabilities:
PPC strategy, planning and buying, and optimizing
Provide actionable insights from Analytics data
Meet all communicated deadlines and remain within project budget
Stay up-to-date on digital trends, particularly related to PPC and on-site user experience
Maintain healthy vendor and client relationships
Tasks:
Develop and manage paid search campaigns supporting client objectives, including but not limited to, strategy, bid management, account architecture, day-to-day monitoring
Collaborate with media and other teams to develop and/or enhance digital strategy
Develop KPIs for all search programs
Perform ongoing keyword evaluation for discovery, expansion and/or optimization
Execute tests, collect and analyze data, identify trends and insights to maximize ROI
Compile and evaluate Google analytics data for meaningful insights and actionable strategies
Complete client reporting related to paid search campaigns or site analytics
Point person for creation and management of digital dashboards
Participate in writing presentations as needed
Educate internal team members about new trends or opportunities related to paid search or analytics
Audit existing paid search programs for both clients and their competitors
Invoice management, approval and routing for paid search campaigns
Performance Metrics:
Quality: Accurately execute campaigns to meet client goals and objectives
Initiative: Present (or coordinate channel expert to present) information on latest best practices, processes or tools at four All Staff meetings per year
Helpfulness: Work collaboratively with media team and the whole organization
Education:
Bachelor’s degree in communication, engineering, marketing or related field
Google AdWords certified
Google Analytics certified
Experience:
3+ years hands-on PPC campaign management
Please call for more details
Rana : 03241141104.
Office timing: rotating shifts depending upon Requirements. but preferably 9am till 6pm