Digital Marketing Expert

Job Description

We are looking for a commercially savvy, forward thinking social media and digital marketing expert with hands on experience in a B2B environment to join our team as a Digital Marketing Expert.

You will know how to get the best out of paid digital channels, have the tenacity to research and follow the right influencers for an insightful social listening campaign and be able to curate and create compelling content that results in increased audience engagement and improves SEO!

Role Responsibilities

To improve the brand image, engagement

Responsible for all digital B2C and B2B strategy for all brands

Writing engaging brand content for all brands on both B2C and B2B platforms

Supporting the Brand manager on all digital content initiatives for sponsorship assets

Uncover consumer insights & deliver innovative digital marketing solutions

Ensuring B2C platforms reflect the customer journey

Managing content plan across website, social media, apps and e-learning platforms

Optimizing the brand and product content for SEO

Managing external agencies - ensuring all digital platforms are functioning, optimized and updated

The work you'll do:

Develop and manage organic social programs: audience recruitment; content strategy; influencer engagement; social listening

Curate and create content to be pushed across digital platforms for clients

Setting up and managing ad campaigns in LinkedIn, Twitter, Facebook, Instagram, snapchat

Build and analyze paid advertising across various digital channels and social networks, as well as paid search

Developing and executing digital media / advertising plans

Analyze results to determine the effectiveness of campaigns and propose improvements

Provide feedback to clients on best practice and optimization strategies