Ehsan Ali
Profile URL Available.
Digital Marketing Executive
Systronic IT Group Pty Limited
B.A
University of the Punjab
Summary
Objective:
To obtain a leadership position where I can use my energy and skills to develop, motivate, lead
and encourage employee productivity while incorporating demonstrated skills in digital marketing,
administration, reporting, technology and sales to meet and exceed company goals.
Experience & Summary:
==> Search Engine Marketing (SEM)
I have a passion for Digital Marketing & I'm (Google Adwords / Google Analytics & Bing Accredited
Certified) and have also helped hundreds of businesses and internet marketers to achieve higher
rankings in search engines.
We have worked with one band to fairly good size companies managing from $10k monthly budgets to $50k monthly budgets.
I focus on providing high-touch, affordable paid campaign management for various sized and budgets.
Set-Up The Following PPC Campaigns:
- Google Adwords
- Bing / Yahoo Ads
- ReMarketing
To run a well-optimized AdWords campaign we pay close attention to elements like:
Keyword Research:
- Understanding keyword relevance
- Keyword match types
- Keyword mining with search query reports
- Negative keywords
- A/B test multiple keywords
Competition Research:
- Understanding the market
- Better targeting customers
- Forecasting the potential for the market
- Figuring out how the economic climate impacts the market
- Understanding what competitors are offering
- Keeping tabs on competitors' prices
- Determining offerings in ancillary markets
- Finding new customer
Creating Great Ads:
- Use your keywords
- Highlight your competitive advantage
- Include special offers
- Calls to action
- Choose the right landing page
- A/B test multiple ads
Tracking & Conversions:
- AdWords conversion tracking
- Types of conversions
- Google analytics
- Alternative analytics tracking
Managing Your Cost Per Acquisition (CPA) & Conversion Optimizer:
- Lowering the cost-per-click (CPC)
- Raising quality score
- Raising click-through rates (CTR)
- Bid management
Landing Pages:
- Landing pages best practices
- Relevant/targeted landing pages
- Landing pages & quality score
- Landing page load times
- Privacy policy
Demographics & Psychographics:
- Age
- Gender
- Unknown
Device & OS Targeting
- Desktop
- Mobile
- Tablet
Dynamic Keyword Insertion
- By keyword
- By location
- ReMarketing
==> Search Engine Optimization (SEO) & Social Media Marketing (SMM)
80% of consumers don’t make it past the first search engine results page (SERP). So if you’re not
easily found, you’re losing sales. Yet, ranking #1 or #2 on the first search engine results page is
not done by chance or sheer luck – It’s marketing…!
Following Techniques:
- On-site optimization
- Off-site optimization
- Social media marketing
- Brand reputation management
- Competitive intelligence
- SEO technical website evaluation of your site
- Blog set-up, blog design, blog marketing
- Local website optimization
- E-commerce website optimization
- Map listing
- Rankings & SERP’s
- Industry analysis
- Google analytics and webmaster
- Reporting
Experience
Digital Marketing Executive - Systronic IT Group Pty Limited
2016 - Present
Digital Marketing Executive - Gul Ahmed Textile Mills Limited
2014 - 2016
Honours And Awards
October 2016 : Google AdWords Certifications
October 2016 : Bing Ads Accredited
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